CHPRMS 51st Annual Conference: Navigating Change

CHPRMS 51st Annual Conference: Navigating Change

Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.

Swamp Fox Bar

5:30pm • Kick-Off Happy Hour

At local restaurants on your own

6:30pm • Dinner on Your Own

Bridgeview (on 12th floor)

9:00pm • Hospitality Suite (Bridgeview on 12th Fl)

Carolina Ballroom

Gold Ballroom

10:45am • From Entry to Engagement: Consumer-driven Value Propositions: Uncover and Communicate Your Differentiators to Drive User Experience
1:00pm • User Testing: Your New Superpower — DIY Workshop
2:50pm • How to Use AI: Scary? Yes! Valuable to Marketing? Absolutely!
3:50pm • From CRM to Martech: What Healthcare Marketers Need to Know About the Changing Technology Landscape in Marketing

Lobby Bar

5:15pm • Happy Hour Sponsored by WG Content

Poinsette

10:45am • Empower Your Hiring: Strategic Marketing for Healthcare Recruitment

Poinsette Room

Bridgeview (on 12th floor)

11:00pm • Hospitality Suite (Bridgeview on 12th Fl)

Carolina Ballroom

Colonial Ballroom

7:00pm • Wallie Awards Dinner

Gold Ballroom

Hotel Lobby Bar

6:00pm • Wallie Awards Cocktail Party

Poinsette Room

TBA

3:45pm • Free Time

Carolina Ballroom