CHPRMS 51st Annual Conference: Navigating Change: Full Schedule

Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.

Add sessions to your personal schedule to register your attendance (Check-In).

8:30am EST

Breakfast

Thursday November 21, 2024 8:30am - 9:30am EST

Carolina Ballroom

Thursday November 21, 2024 8:30am - 9:30am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Breakfast

9:15am EST

Reputation SEO: 5 Stars a Day Keeps Competitors Away

Thursday November 21, 2024 9:15am - 10:15am EST

Carolina Ballroom

Patients have grown increasingly reliant on online reviews to inform their healthcare-related decisions, prompting practices nationwide to adopt reputation management solutions; as such, Reputation SEO has emerged as a cost-effective digital marketing strategy that allows providers to boost their visibility in search engine results.

Speakers

Brittany Young

Solutions Consultant, rater8

Brittany is an accomplished solutions consultant for rater8, a leading healthcare reputation management solution. With more than 10 years of experience in information technology and communications, she brings a wealth of expertise to her role and is dedicated to assisting hospitals... Read More →

Thursday November 21, 2024 9:15am - 10:15am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

General Session

10:15am EST

Break with Sponsors

Thursday November 21, 2024 10:15am - 10:45am EST

Carolina Ballroom

Enjoy water, coffee and a snack with sponsors

Thursday November 21, 2024 10:15am - 10:45am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Sponsor Break

10:45am EST

Building a Web of Trust: Balancing Healthcare Marketing Performance and HIPAA Compliance

Thursday November 21, 2024 10:45am - 11:45am EST

Poinsette Room

The risks of using Google and Meta web trackers on healthcare websites are well-known. Companies of all sizes, from enterprise healthcare systems to retail pharmacies to regional hospitals, have faced lawsuits, fines, and a loss of trust over the past 18 months.

Despite those risks, many healthcare organizations still use non-compliant web tracking technologies. It’s not nefarious. It’s not even intentional. It’s simply because of a lack of understanding. Google and Meta’s web trackers aren’t the only ones healthcare organizations need to worry about. Understanding all of the web tracking risks and finding a safe path forward is paramount to the ability of healthcare organizations to unlock high-performance, HIPAA-compliant marketing.

In this session, Freshpaint’s Dave Twichell will dive deep into the web trackers that run marketing, analytics, ads, and more in healthcare marketing. He’ll explain the risks associated with these web trackers and help marketers find a path forward that balances high-performance marketing and HIPAA compliance.

Speakers

Dave Twichell

Director of Demand Generation, Freshpaint

Dave leads the demand generation function for Freshpaint, where he helps educate healthcare marketers about the current state of privacy regulations and their impact on marketing performance. He brings nearly 20 years of marketing experience from organizations such as Esri, Axonius... Read More →

Thursday November 21, 2024 10:45am - 11:45am EST
Poinsette Room 387 King St, Charleston, SC 29403

Concurrent Session

10:45am EST

From Entry to Engagement: Data-Driven Strategies to Enhance Consumer Experience at Cedars-Sinai

Thursday November 21, 2024 10:45am - 11:45am EST

Gold Ballroom

This session delves into the strategic and operational nuances of managing digital front door initiatives at Cedars-Sinai, a leader in healthcare innovation. Attendees will gain insights into how data-driven decision-making, user-centered design, and robust provider/location data governance coalesce to enhance key digital touchpoints, including find-a-doc/location pages, online scheduling, and mobile applications. The presentation will focus on how these elements are orchestrated to improve patient access, navigation, and satisfaction, emphasizing practical methods and metrics to ensure success.

Speakers

Christina Valls

Product and Enablement Strategy, Cedars-Sinai

Christina is a healthcare technology strategist and product leader dedicated to revolutionizing patient care through digital innovation. She encourages teams to focus on strengthening connections between patients and providers, driven by a commitment to impactful patient outcomes... Read More →

Thursday November 21, 2024 10:45am - 11:45am EST
Gold Ballroom 387 King St, Charleston, SC 29403

Concurrent Session

11:45am EST

Lunch (Business Meeting)

Thursday November 21, 2024 11:45am - 1:00pm EST

Carolina Ballroom

Thursday November 21, 2024 11:45am - 1:00pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Lunch

1:15pm EST

Digital Innovation Through Composable Tech & Partnerships

Thursday November 21, 2024 1:15pm - 2:15pm EST

Gold Ballroom

Outdated approaches to tech have health systems struggling to keep up with rapidly evolving consumer expectations, market forces, and regulations. This conversational case study details Prisma Health’s successful approach to delivering patients a more frictionless, consumer-focused digital experience.

Speakers

Ben Cash

Founding Partner, reason one

Ben Cash is the CEO of Reason One, a B Corporation™ and digital agency dedicated to building a brighter digital future for the healthcare industry. He is an advocate for a more accessible, sustainable web and host of For the Better (podforthebetter.com), a podcast for those working... Read More →

Braden Wolfe

Web Engagement Specialist, Prisma Health

Working with Prisma Health in Columbia since 2014, Braden is a part of his team's various digital initiatives, including all of its web builds with Reason One. He has a deep understanding of Prisma's overall digital strategy and its relationships with vendor partners.

Thursday November 21, 2024 1:15pm - 2:15pm EST
Gold Ballroom 387 King St, Charleston, SC 29403

Concurrent Session

1:15pm EST

Healthcare SEO in 2024: How Google's Shift to AI Changes the Game

Thursday November 21, 2024 1:15pm - 2:15pm EST

Poinsette Room

SEO “best practices” continue to fail marketers in the healthcare space. Google's AI raises bar for healthcare marketers seeking organic visibility. Join 20-year SEO expert Dale Bertrand for a behind-the-scenes look at his SEO playbook for consumer-facing healthcare brands. His SEO playbook is based on a decade of hard-fought battles for rankings against stiff competition and countless experiments to refine SEO for healthcare.

Speakers

Dale Bertrand

President, Fire&Spark

Dale has been an SEO specialist and AI consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial... Read More →

Thursday November 21, 2024 1:15pm - 2:15pm EST
Poinsette Room 387 King St, Charleston, SC 29403

Concurrent Session

2:15pm EST

Break with Sponsors

Thursday November 21, 2024 2:15pm - 2:40pm EST

Carolina Ballroom

Enjoy water, coffee and a snack with sponsors

Thursday November 21, 2024 2:15pm - 2:40pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Sponsor Break

2:45pm EST

Coffee, Cookies & Content

Thursday November 21, 2024 2:45pm - 3:45pm EST

Carolina Ballroom

Spend your first 30-minutes in one of three round table discussions regarding Content and Social Media, then spend your next 30 minutes in another. This is a great way to network and share experiences with your peers. Round table topics include: 1. Creating Kicka$$ Content with Andy Lyons (Roper St. Francis Healthcare), 2. Overcoming the SME Challenge with Kirsten Lecky (WG Content), and 3. Clarity is King with Shelley Heinrichs (Aha Media Group).

Speakers

Andy Lyons

Executive Director of Corporate Communications, Roper St. Francis Healthcare

Andy is an accomplished corporate communications director with more than 30 years in public relations and journalism. At Roper St. Francis Healthcare, he leads communications, crisis management and media relations, driving strong employee engagement. He previously oversaw newsroom... Read More →

Kirsten Lecky

Executive Vice President, Insights and Growth, WG Content

As the EVP of Insights and Growth at WG Content, Kirsten partners with healthcare leaders to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that... Read More →

Shelley Heinrichs

Senior Account Manager, Aha Media Group

Shelley Heinrichs is a Senior Account Manager at Aha Media Group with over 12 years of experience in healthcare marketing. Formerly an English literature and ESL teacher, she brings a nuanced communication skill set to content marketing. Shelley studied applied linguistics and English... Read More →

Thursday November 21, 2024 2:45pm - 3:45pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Round Table Discussions

3:45pm EST

Free Time

Thursday November 21, 2024 3:45pm - 6:00pm EST

TBA

Thursday November 21, 2024 3:45pm - 6:00pm EST
TBA 387 King St, Charleston, SC 29403

Free Time

6:00pm EST

Wallie Awards Cocktail Party

Thursday November 21, 2024 6:00pm - 7:00pm EST

Hotel Lobby Bar

Kick off an evening of fun and celebration in hotel lobby. Drinks and light hors d'oeuvres will be served.

Thursday November 21, 2024 6:00pm - 7:00pm EST
Hotel Lobby Bar 387 King St, Charleston, SC 29403

Happy Hour

7:00pm EST

Wallie Awards Dinner

Thursday November 21, 2024 7:00pm - 9:30pm EST

Colonial Ballroom

Don your cocktail attire and join us in celebrating the best healthcare marketing and communications campaigns in the Carolinas.

Thursday November 21, 2024 7:00pm - 9:30pm EST
Colonial Ballroom 387 King St, Charleston, SC 29403

Awards Dinner

9:30pm EST

Wallie After Party

Thursday November 21, 2024 9:30pm - 11:00pm EST

Gold Ballroom

Join us in the Gold Ballroom to celebrate your awards with our musical guests The Yacht Club

Thursday November 21, 2024 9:30pm - 11:00pm EST
Gold Ballroom 387 King St, Charleston, SC 29403

Awards Party

11:00pm EST

Hospitality Suite Sponsored by iHeart Radio (Bridgeview on 12th Fl)

Thursday November 21, 2024 11:00pm - Friday November 22, 2024 12:00am EST

Bridgeview (on 12th floor)

Thursday November 21, 2024 11:00pm - Friday November 22, 2024 12:00am EST
Bridgeview (on 12th floor) 387 King St, Charleston, SC 29403

Hospitality Suite

8:00am EST

Breakfast

Friday November 22, 2024 8:00am - 9:00am EST

Carolina Ballroom

Luggage hold will be available in the Laurens Room on the Mezzanine Level

Friday November 22, 2024 8:00am - 9:00am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Breakfast

8:30am EST

The power of poetry and connection with poet laureate Marcus Amaker

Friday November 22, 2024 8:30am - 10:00am EST

Carolina Ballroom

Join us for an inspiring session with Marcus Amaker, Charleston’s inaugural poet laureate and recent inductee into the South Carolina Literary Hall of Fame. Marcus will share his original poetry, exploring themes of connectivity, openness, and truth. Following his reading, he will lead an engaging poetry workshop designed to encourage participants to write with authenticity and honesty. The session will also include insights into Marcus’s journey to becoming a successful full-time artist, offering valuable inspiration for anyone eager to pursue their passions with purpose.

Speakers

Marcus Amaker

Poet, Graphic Designer, Opera Librettist, Musician, Marcus Amaker

Marcus, Charleston's first Poet Laureate, balances daily naps with an eclectic career as a dad, husband, opera writer and Academy of American Poets fellow. Inducted into the SC Literary Hall of Fame, he has published 10 books and released 43 music albums. His reimagined version of... Read More →

Friday November 22, 2024 8:30am - 10:00am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Keynote

10:00am EST

Break with Sponsors

Friday November 22, 2024 10:00am - 10:15am EST

Carolina Ballroom

Enjoy water, coffee and a snack with sponsors

Friday November 22, 2024 10:00am - 10:15am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Sponsor Break

10:15am EST

Cookie Takeaways - 10 Minute Recaps

Friday November 22, 2024 10:15am - 10:30am EST

Carolina Ballroom

Friday November 22, 2024 10:15am - 10:30am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

10:30am EST

Rising From The Ashes: Signature Healthcare’s Response to the Unimaginable

Friday November 22, 2024 10:30am - 11:35am EST

Carolina Ballroom

This is the story of Signature Healthcare facing the unimaginable. On February 7th, 2023, a
10 alarm fire broke out at its main hospital. With smoke in the building and no electricity, the hospital made the call to evacuate. In all, 91 ambulances, 26 fire trucks, and nearly 300 emergency personnel responded. The impact of the fire was severe. Reopening
wouldn’t be a matter of a few months; it would require replacing the entire electrical system
as well as other infrastructure for the 250,000 square foot building. Reopening would take
over a year – dramatically impacting 460,000 area residents and 2,700 potentially
displaced hospital employees. How would Signature respond? The immediate challenge
was to communicate with and care for local residents (current patients) and Signature
employees while the team worked to reopen the hospital.

Speakers

Dan Dunlop

Principal & Owner, Jennings Healthcare Marketing

Dan is a nationally recognized expert in healthcare marketing, regularly contributing articles to healthcare marketing publications and making keynote speeches and presentations at conferences around the country. He’s also a renowned healthcare marketing blogger, brand consultant... Read More →

Lorraine McGrath

Associate Vice President, Marketing & Communicatio, Signature Healthcare

Lorraine is associate vice president of Marketing & Communications at Signature Healthcare. She leads the strategic development and coordination of Signature Healthcare’s brand identity; leads the development of strategic and integrated marketing initiatives and activities; and... Read More →

Friday November 22, 2024 10:30am - 11:35am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

General Session

11:35am EST

Passport/Door Prize Winners

Friday November 22, 2024 11:35am - 11:50am EST

Carolina Ballroom

Friday November 22, 2024 11:35am - 11:50am EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Door Prizes

11:50am EST

Closing Remarks

Friday November 22, 2024 11:50am - 12:00pm EST

Carolina Ballroom

Friday November 22, 2024 11:50am - 12:00pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Closing Remarks