CHPRMS 51st Annual Conference: Navigating Change

Check in at our Registration Booth next to the elevators on the Mezzanine Level, and then head over to the Carolina Ballroom for breakfast before our Keynote Session.

It can sometimes seem like healthcare marketing leaders are tasked with the impossible. Despite shrinking budgets and fierce competition, faith in the power of marketing to sway consumer opinion and foster growth has perhaps never been greater. In order to manage these expectations, marketing leaders must be prepared to meet the challenges of the moment head-on through a clear understanding of the pressures shaping the market of the future.
In this talk, I will explore three trends I consider most salient for today’s leadership: new and disruptive companies now entering the healthcare space, reshaping the dynamics of market power and putting considerable pressure on incumbents; changing consumer expectations and sentiments about what healthcare can and should deliver; and the evolving role of technology (and particularly artificial intelligence) within marketing teams and consumer outreach. These factors are not only redefining the role and scope of the marketing function within healthcare organizations, but changing the makeup of marketing teams, impacting how marketing interacts with other business functions, and resetting expectations for success.
Understanding and navigating these changes will prove essential as pressure continues to be placed on marketing to further growth goals in a time of considerable financial pressure. By coupling broad insights into these trends with concrete tactical guidance, I hope to help today’s leaders stay ahead of the curve.

Enjoy water, coffee and a snack with sponsors

Building a Winning Strategy: Optimizing Healthcare Sponsorships
Join us for lunch and a panel discussion with industry leaders Lindsey Fronk (Novant Health), Mike LaPorta (Playbook for Health), and Larry Bowie (Emory Healthcare) as they share insights on leveraging sports sponsorships to benefit healthcare organizations and their communities. From negotiating and executing partnerships to measuring their impact, our panelists will explore how aligning sponsorships with strategic goals can drive patient acquisition, enhance brand visibility, boost employee engagement, and support community outreach. Discover the power of strategic sponsorships and how they can be a game-changer for healthcare marketing.

Enjoy water, coffee and a snack with sponsors

Patients have grown increasingly reliant on online reviews to inform their healthcare-related decisions, prompting practices nationwide to adopt reputation management solutions; as such, Reputation SEO has emerged as a cost-effective digital marketing strategy that allows providers to boost their visibility in search engine results.

Enjoy water, coffee and a snack with sponsors

Enjoy water, coffee and a snack with sponsors

Spend your first 30-minutes in one of three round table discussions regarding Content and Social Media, then spend your next 30 minutes in another. This is a great way to network and share experiences with your peers. Round table topics include: 1. Creating Kicka$$ Content with Andy Lyons (Roper St. Francis Healthcare), 2. Overcoming the SME Challenge with Kirsten Lecky (WG Content), and 3. Clarity is King with Shelley Heinrichs (Aha Media Group).

Luggage hold will be available in the Laurens Room on the Mezzanine Level

Join us for an inspiring session with Marcus Amaker, Charleston’s inaugural poet laureate and recent inductee into the South Carolina Literary Hall of Fame. Marcus will share his original poetry, exploring themes of connectivity, openness, and truth. Following his reading, he will lead an engaging poetry workshop designed to encourage participants to write with authenticity and honesty. The session will also include insights into Marcus’s journey to becoming a successful full-time artist, offering valuable inspiration for anyone eager to pursue their passions with purpose.

Enjoy water, coffee and a snack with sponsors

This is the story of Signature Healthcare facing the unimaginable. On February 7th, 2023, a
10 alarm fire broke out at its main hospital. With smoke in the building and no electricity, the hospital made the call to evacuate. In all, 91 ambulances, 26 fire trucks, and nearly 300 emergency personnel responded. The impact of the fire was severe. Reopening
wouldn’t be a matter of a few months; it would require replacing the entire electrical system
as well as other infrastructure for the 250,000 square foot building. Reopening would take
over a year – dramatically impacting 460,000 area residents and 2,700 potentially
displaced hospital employees. How would Signature respond? The immediate challenge
was to communicate with and care for local residents (current patients) and Signature
employees while the team worked to reopen the hospital.