CHPRMS 51st Annual Conference: Navigating Change

CHPRMS 51st Annual Conference: Navigating Change

Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.

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8:30am EST

Registration & Breakfast Carolina Ballroom

9:15am EST

All That’s Solid Melts into Air: Healthcare Marketing Success in the Age of Disruption Carolina BallroomAaron Mauck, PhD

10:15am EST

Break with Sponsors Carolina Ballroom

10:45am EST

Empower Your Hiring: Strategic Marketing for Healthcare Recruitment PoinsetteKendall Watford • Sarah Malone From Entry to Engagement: Consumer-driven Value Propositions: Uncover and Communicate Your Differentiators to Drive User Experience Gold BallroomLaila Waggoner • Dean Browell • Lauren Minors

11:55am EST

Lunch with Panel Discussion: Building a Winning Strategy: Optimizing Healthcare Sponsorships Carolina BallroomLindsey Fronk • Michael LaPorta • Larry Bowie

1:00pm EST

User Testing: Your New Superpower — DIY Workshop Gold BallroomDean Schuster • Bekah Rice

2:30pm EST

Break with Sponsors Carolina Ballroom

2:50pm EST

From Retention to Recognition: Enhancing Employee Experience Through Strategic Communications Poinsette RoomLauren Berger How to Use AI: Scary? Yes! Valuable to Marketing? Absolutely! Gold BallroomJeanette Geer

3:50pm EST

From CRM to Martech: What Healthcare Marketers Need to Know About the Changing Technology Landscape in Marketing Gold BallroomDaniel Fell Telling the Hospital Story Poinsette RoomEmily Gustafson

5:15pm EST

Happy Hour Sponsored by WG Content Lobby Bar

6:30pm EST

Dinner on Your Own At local restaurants on your own

9:00pm EST

Hospitality Suite (Bridgeview on 12th Fl) Bridgeview (on 12th floor)