CHPRMS 51st Annual Conference: Navigating Change: Full Schedule

Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.

Add sessions to your personal schedule to register your attendance (Check-In).

11:55am EST

Lunch with Panel Discussion: Building a Winning Strategy: Optimizing Healthcare Sponsorships

Wednesday November 20, 2024 11:55am - 12:55pm EST

Building a Winning Strategy: Optimizing Healthcare Sponsorships
Join us for lunch and a panel discussion with industry leaders Lindsey Fronk (Novant Health), Mike LaPorta (Playbook for Health), and Larry Bowie (Emory Healthcare) as they share insights on leveraging sports sponsorships to benefit healthcare organizations and their communities. From negotiating and executing partnerships to measuring their impact, our panelists will explore how aligning sponsorships with strategic goals can drive patient acquisition, enhance brand visibility, boost employee engagement, and support community outreach. Discover the power of strategic sponsorships and how they can be a game-changer for healthcare marketing.

Speakers

Lindsey Fronk

Supervisor, Corporate Sports Partnerships, Novant Health

Lindsey joined Novant Health in 2016 and currently serves as supervisor of Corporate Sports Sponsorships. In this role, she supports professional, minor league, collegiate, youth and community sports partnerships across the Novant Health footprint in NC and SC. She is responsible... Read More →

Michael LaPorta

President, Playbook for Health

Mike LaPorta, President of Playbook for Health, leads our team in using data to guide healthcare systems in forming sports and entertainment partnerships that benefit both the organization and the community.

Larry Bowie

Director, Sports Partnerships, Emory Healthcare

Larry Bowie joined Emory Healthcare in 2015 when Emory signed its first major professional sports team partnership with the Atlanta Hawks (NBA), which marked the first of many significant professional sports team alliances. Since then, Emory Healthcare has solidified its position... Read More →

Wednesday November 20, 2024 11:55am - 12:55pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Lunch, Panel Discussion

11:45am EST

Lunch (Business Meeting)

Thursday November 21, 2024 11:45am - 1:00pm EST

Carolina Ballroom

Thursday November 21, 2024 11:45am - 1:00pm EST
Carolina Ballroom 387 King St, Charleston, SC 29403

Lunch