Loading…
Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.
strong>General Session [clear filter]
arrow_back View All Dates
Friday, November 22
 

10:30am EST

Rising From The Ashes: Signature Healthcare’s Response to the Unimaginable
Friday November 22, 2024 10:30am - 11:35am EST
This is the story of Signature Healthcare facing the unimaginable. On February 7th, 2023, a
10 alarm fire broke out at its main hospital. With smoke in the building and no electricity, the hospital made the call to evacuate. In all, 91 ambulances, 26 fire trucks, and nearly 300 emergency personnel responded. The impact of the fire was severe. Reopening
wouldn’t be a matter of a few months; it would require replacing the entire electrical system
as well as other infrastructure for the 250,000 square foot building. Reopening would take
over a year – dramatically impacting 460,000 area residents and 2,700 potentially
displaced hospital employees. How would Signature respond? The immediate challenge
was to communicate with and care for local residents (current patients) and Signature
employees while the team worked to reopen the hospital.
Speakers
avatar for Dan Dunlop

Dan Dunlop

Principal & Owner, Jennings Healthcare Marketing
Dan is a nationally recognized expert in healthcare marketing, regularly contributing articles to healthcare marketing publications and making keynote speeches and presentations at conferences around the country. He’s also a renowned healthcare marketing blogger, brand consultant... Read More →
avatar for Lorraine McGrath

Lorraine McGrath

Associate Vice President, Marketing & Communications, Signature Healthcare
Lorraine is associate vice president of Marketing & Communications at Signature Healthcare. She leads the strategic development and coordination of Signature Healthcare’s brand identity; leads the development of strategic and integrated marketing initiatives and activities; and... Read More →

Friday November 22, 2024 10:30am - 11:35am EST
Carolina Ballroom 387 King St, Charleston, SC 29403
 
Share Modal

Share this link via

Or copy link

Filter sessions
Apply filters to sessions.
Filtered by Date -