CHPRMS 51st Annual Conference: Navigating Change

Are your recruitment teams seeking marketing assistance, only to be met with limited bandwidth and resources? Have traditional recruiting methods fallen short in today's competitive talent market? If you've faced these challenges, you're not alone – and this presentation is tailored just for you. In an era where both job seekers and employers face unprecedented challenges, healthcare organizations must stand out amidst fierce competition. Join us for an insightful breakout session led by Kendall Watford, Senior Campaign Manager at MUSC Health. With practical insights and real-world examples, Kendall will guide you through strategies to revamp (or kickstart) your recruitment marketing efforts. From optimizing your online presence to leveraging the power of social media and personal branding, you'll discover actionable tactics to enhance your organization's recruitment success. Regardless of your budget, team size, or resource constraints, this session promises valuable takeaways for all attendees. By the session's end, you'll be equipped with the essentials of healthcare recruitment marketing, ready to empower your stakeholders and drive impactful results in today's competitive landscape.

Now more than ever, health systems must differentiate in the market to compete for consumer attention and loyalty. Your brand centers on your value proposition, but how do you know what yours really is? In a competitive consumer environment, your value proposition has to resonate throughout the user journey, communicating your differentiators in meaningful ways, and driving the user experience to actually deliver on the brand promise.

Effective communications can bolster productivity, streamline HR operations, and significantly impact patient and employee satisfaction. Examine innovative approaches to employee recognition that not only boost morale, but also contribute to a culture of excellence and commitment.

In this interactive workshop, Spectrum Reach will guide attendees through the process of creating a customized video for their hospital using AI technology. Attendees will have the opportunity to produce a 15- or 30-second video in real time, leveraging AI and their hospital’s website content—perfect for departments with limited budgets or those that have yet to invest in video, such as urology or primary care. The session will also explore the growing role of AI in healthcare marketing and its potential to combat health misinformation, offering practical solutions for ensuring accurate and effective communication in today’s digital landscape. Attendees will leave with a valuable video asset they can utilize post-conference.

The marketing industry is evolving fastest along the digital and technology lines that connect and power almost every aspect of modern marketing communications strategies and tactics. Recent studies from Gartner, Salesforce, and The CMO Survey all highlight the challenge marketers are having in keeping up with technology and data demands – from evaluating and selecting best-in-class technology and tools to integrating vast amounts of complex and siloed data to staffing more sophisticated analytics functions and planning for emerging technological advances like predictive modeling, CDP’s, and GenAI. This session will help marketers understand the changing technology landscape and how to stay ahead of the curve to reach your target audiences in a more effective and personalized way. Be prepared to: 1) Identify key technologies that are shaping the future of marketing and how leading healthcare organizations are utilizing them to drive demand and returns, 2) Understand how these technologies are changing the way marketers interact with consumers and patients through personalized experiences and data-driven insights, and 3) Develop a strategy for incorporating these technologies into your own marketing efforts, building more tech-savvy marketing teams, and fostering more collaboration across the organization.

Join us for an engaging session focused on enhancing public perception of hospitals and health systems among policymakers, the media, and key stakeholders. This presentation will explore strategies the American Hospital Association uses to build trust and confidence in health care institutions, aiming to advance the field to new heights despite motivated adversaries and other political factors working against the field. Discover practical insights and effective communication approaches to partner with AHA and work to strengthen relationships and foster a better environment for hospitals and health systems as they navigate the evolving landscape.