CHPRMS 51st Annual Conference: Navigating Change

How can you know if visitors truly understand your site and find it easy to use? How can you really understand what frustrates them and how to improve what's wrong? How do you know if your brilliant idea really is the next best thing since sliced bread? There's only one surefire way to answer all your questions — by stress-testing your design and content with real-world users. User testing is a must if you want to see if your digital product actually works and if you want to learn how to fix what doesn’t. Of course, most of us just don’t have the knowledge, time, or budget to run a full-scale usability test. But this doesn’t have to stop you. In fact, it never should. In this hands-on workshop, we’ll teach you the basics of running your very own user test using a limited resources (most of which you already have at your disposal). You’ll leave with a new superpower that you can put into practice right away. Once you start user testing, you’ll wonder what you ever did without it.