After spending the first half of his career in marketing and advertising, Steve evolved to focus on understanding the needs, motivations, and decision-making drivers of people in order to design more effective customer and patient experiences. Today, he is privileged to be part of the team at Cast & Hue as they utilize human-centered design to empower brands to differentiate in competitive markets. Steve has mapped journeys and designed new experiences with clients across the continuum of care, including Baystate Health, OhioHealth, MedStar Health, Aetna, Metagenics, Everside, Care Synergy, Arkansas Children’s, and Phoenix Children’s.
