CHPRMS 51st Annual Conference: Navigating Change

CHPRMS 51st Annual Conference: Navigating Change

Welcome to the 51st Annual CHPRMS Conference in beautiful Charleston, S.C.

5:30pm EST

Kick-Off Happy Hour Swamp Fox Bar

8:30am EST

Registration & Breakfast Carolina Ballroom

9:15am EST

All That’s Solid Melts into Air: Healthcare Marketing Success in the Age of Disruption Carolina BallroomAaron Mauck, PhD

10:15am EST

Break with Sponsors Carolina Ballroom

10:45am EST

Empower Your Hiring: Strategic Marketing for Healthcare Recruitment PoinsetteKendall Watford • Sarah Malone From Entry to Engagement: Consumer-driven Value Propositions: Uncover and Communicate Your Differentiators to Drive User Experience Gold BallroomLaila Waggoner • Dean Browell • Lauren Minors

11:55am EST

Lunch with Panel Discussion: Building a Winning Strategy: Optimizing Healthcare Sponsorships Carolina BallroomLindsey Fronk • Michael LaPorta • Larry Bowie

1:00pm EST

User Testing: Your New Superpower — DIY Workshop Gold BallroomDean Schuster • Bekah Rice

2:30pm EST

Break with Sponsors Carolina Ballroom

2:50pm EST

From Retention to Recognition: Enhancing Employee Experience Through Strategic Communications Poinsette RoomLauren Berger How to Use AI: Scary? Yes! Valuable to Marketing? Absolutely! Gold BallroomJeanette Geer

3:50pm EST

From CRM to Martech: What Healthcare Marketers Need to Know About the Changing Technology Landscape in Marketing Gold BallroomDaniel Fell Telling the Hospital Story Poinsette RoomEmily Gustafson

5:15pm EST

Happy Hour Sponsored by WG Content Lobby Bar

6:30pm EST

Dinner on Your Own At local restaurants on your own

9:00pm EST

Hospitality Suite (Bridgeview on 12th Fl) Bridgeview (on 12th floor)

8:30am EST

Breakfast Carolina Ballroom

9:15am EST

Reputation SEO: 5 Stars a Day Keeps Competitors Away Carolina BallroomBrittany Young

10:15am EST

Break with Sponsors Carolina Ballroom

10:45am EST

Building a Web of Trust: Balancing Healthcare Marketing Performance and HIPAA Compliance Poinsette RoomDave Twichell From Entry to Engagement: Data-Driven Strategies to Enhance Consumer Experience at Cedars-Sinai Gold BallroomChristina Valls

11:45am EST

Lunch (Business Meeting) Carolina Ballroom

1:15pm EST

Digital Innovation Through Composable Tech & Partnerships Gold BallroomBen Cash • Braden Wolfe Healthcare SEO in 2024: How Google's Shift to AI Changes the Game Poinsette RoomDale Bertrand

2:15pm EST

Break with Sponsors Carolina Ballroom

2:45pm EST

Coffee, Cookies & Content Carolina BallroomAndy Lyons • Kirsten Lecky • Shelley Heinrichs

3:45pm EST

6:00pm EST

Wallie Awards Cocktail Party Hotel Lobby Bar

7:00pm EST

Wallie Awards Dinner Colonial Ballroom

9:30pm EST

Wallie After Party Gold Ballroom

11:00pm EST

Hospitality Suite (Bridgeview on 12th Fl) Bridgeview (on 12th floor)

8:00am EST

Breakfast Carolina Ballroom

8:30am EST

The power of poetry and connection with poet laureate Marcus Amaker Carolina BallroomMarcus Amaker

10:00am EST

Break with Sponsors Carolina Ballroom

10:15am EST

Cookie Takeaways - 10 Minute Recaps Carolina Ballroom

10:30am EST

Rising From The Ashes: Signature Healthcare’s Response to the Unimaginable Carolina BallroomDan Dunlop • Lorraine McGrath

11:35am EST

Passport/Door Prize Winners Carolina Ballroom

11:50am EST

Closing Remarks Carolina Ballroom